Freya Swimwear

Shopping for swimsuits is a nightmare for many women, but it doesn't have to be that way. The secret to looking fantastic in a bathing suit lies in finding one that fits perfectly, emphasizing the body's best assets and drawing attention away from problem areas. Fortunately, there are options today like Freya swimwear that make choosing swimsuits a fun and satisfying experience for women of all sizes.


Freya is a company based in Great Britain that is fast gaining an excellent reputation among women of various ages. Freya's vision is to provide great-fitting and beautiful lingerie and swimwear that every woman deserves, and it certainly seems like they are doing this to the satisfaction of many of their customers.

Evidence of this can be seen online, such as the user forums on the web site of "Vogue Australia" magazine. On a long-running thread in that forum, Freya is one of the top brands recommended by consumers for big-busted women who have a hard time finding a great-fitting swimsuit.

It should be noted that while many Freya swimwear designs are flattering for plus-size women, it isn't just necessarily those women who benefit the most from Freya's bikinis and bathing suits. Women who wear small dress sizes yet need very large bra cups are a big part of Freya's market demographics. A size 28 woman who has a JJ cup, for example, would have no trouble finding the perfect swimsuit from Freya's selection of swimwear.



And what an extensive selection it is! Freya will be launching several collections in the first quarter of 2012, the full range of which can be previewed on their web site freyalingerie dot com. The Disco bikini, for instance, features a funky disco ball design and will be available in D to GG cups.

The Fever collection includes a tankini, a one-piece bathing suit, and several bikini styles, and will be available in C to JJ cup sizes. There is also a selection of Freya swimwear coverups such as jersey dresses and caftans.

Category › 2012 collection , designer swimwear , freya , tankini

Designer Swimwear

There is no shortage of fans for designer swimwear from famous names in the industry, such as Donna Karan, Bill Blass, and Stella McCartney. The swimsuit collections they release annually are highly anticipated by both industry watchers and consumers, and are thus covered by the media long before the collections themselves are actually released. Style.com, for instance, has a preview of summer 2012 swimsuits from prominent design houses such as Michael Kors, Bottega Veneta, and Chanel.

However, not all women can afford the high prices of haute couture swimwear. Fortunately, there are plenty of other designer swimsuit options that won't have them paying out hundreds of dollars a piece, yet can still give them that feeling of luxury and glamour that comes with wearing a bathing suit or bikini from a well-known brand or designer.

There are many websites today that not only carry more affordable designs from noted designers, they also offer services that make the online shopping experience easier and more convenient. Some sites claim to have designer swimwear that are hard to find, and they will send subscribers an e-mail update whenever new merchandise comes in.



Then there are sites like everythingbutwater.com, which in addition to carrying selections from famous designers, also has a "Perfect Fit" section that aims to guide a woman to the bathing suit that flatters her body shape and skin coloring the most. Customers can also schedule an appointment with a fashion consultant for a more personalized and face-to-face fitting session.



Finally, it would be a mistake to ignore mass retailers such as Target when looking for stylish and branded swimwear. A number of designers have swimsuit collections that they have created specifically for these types of stores. Liz Lange, Mossimo, and Missoni are just three well-known designers whose bathing suits are carried by Target -- and at prices that are very easy on the wallet.

Having designer swimwear doesn't need to be a finance-draining proposition. With the abundance of less expensive options available today, it's a lot easier to find a terrific bathing suit from a well-known designer.

Category › design , designer swimwear