When it comes to the Rolex brand of watches, after conning enough buyers the scammers are then able to hire manufacturers to make models very similar to Rolex watches themselves. This makes it terribly hard for consumers to feel safe spending large amounts of money on watches that may not even be real. There are a few things that you can do to try and ease the customers anxiety.
First of all, always make sure that you have kept the original documents from when you first purchased your Rolex watch. Also, something that can greatly help is going the extra mile and obtaining a document from an official from Rolex staff themselves claiming that your watch is in fact real. Seeing this paper signed can really make or break a deal.
Now, papers are extremely important, but to finish or seal the deal, another important factor comes to the visual aspect of the purchase. Take fantastic (and I mean really wonderful) pictures of your watch. Get all the close-up details, try and get the model number and just make your watch look as beautiful as it really is. Sometimes these pictures can really make a customer completely fall in love with your watch and "have to have it". This is an important factor also. Desire and want, make them really need your Rolex watch! Be your own marketer and learn what they really want to hear. Make sure to use eye-catching font and point out all the wonderful things about the watch, and maybe tell about the numerous compliments you have gotten while wearing your Rolex.
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